Nestlé wanted to ensure that their new naturally flavored sparkling water effectively communicates to the consumers its main point of difference from the competition: the use of natural spring water and natural fruit flavors, with no added sugars and no calories.
The focus was on the expression of natural, fresh, and light. The use of watercolor textures reinforces the feeling of lightness, while the vibrant illustration style suggests intense flavor. The brand color backdrop helps to easily identify the product in store, and to strengthen the consumer’s connection with a trusted brand.
Designed as a family of products, the Colgate Kids Holiday Packs use beloved children's characters to appeal to a young audience and encourage good oral hygiene.
The compelling use of character art sought to enhance the ingenious structure design. Effective use of space was a first priority, as well as creating an intuitive hierarchy and a family feel for the entire line.
Designed at Acosta Design.
Design adaptation and extension for a wide range of varieties of wet and dry food. The original design concept was refined and extended to dry food bags, wet food cans and trays.
The Optic White line has long been perceived by consummers as the beauty product of the dental aisle. It projects glamour and effortless brilliance, and feels more like an indulgence than a strict oral health routine.
The Optic White toothbrush, especially designed to boost the Optic White beauty regimen, belongs to the same sphere. Premium cues were used to place the product in the beauty market sector, while keeping the value pack competitive in a wholesale environment. The same high-end details were extended to the in-store displays in order to create an impactful billboard effect.
Designed at Acosta Design.
Dapper Buffalo is the impactful new men's hair care brand, inspired by the revival of the dapper style. The concept seeks to create an established brand in the mainstream market, departing from its more niche competitors by embracing a modern, clean aesthetic, and a strong, clear message.
Dapper Buffalo was designed to inspire casual confidence. The image of the buffalo is an expression of strength and calm assurance. The color was chosen to set the brand apart on shelf, while the distressed texture and the cap details give the products a distinctive masculine personality.
